Print-on-demand (POD) is a growing industry in India that allows businesses to create custom products without having to worry about inventory or fulfilment. POD is a great way for businesses to sell unique products on marketplaces like Amazon and Flipkart.
What is Print-on-Demand?
POD is a method of manufacturing where products are printed/manufactured as they are ordered. This means that businesses do not have to worry about storing or shipping inventory. Instead, they can simply partner with a POD provider (such as Oowia) who will print and ship the products directly to their customers.
There are many benefits to using POD, including:
- Reduced inventory costs: Brands do not have to invest in large amounts of inventory.
- Faster fulfilment times: Products are printed and shipped as they are ordered, so customers can receive their orders quickly.
- Greater flexibility: Brands can design and sell a wide variety of products without having to worry about production costs. For example Oowia (earlier known as Doipe) offers one of the largest range t-shirts in terms of sizes, genders, colours, and fabrics options. Oowia also has a vast range of All Over Printed products like Leggings / Tights, Boxer Shorts, T-shirts, Sweatshirts, Curtains, Bedsheets, Cushion Covers, etc.
How to Use Oowia to Sell Products on Marketplaces
To sell POD products on marketplaces like Amazon and Flipkart, you will need to:
- Create a seller account on the marketplace: This will allow you to list your products for sale.
- Choose a POD provider: There are many different POD providers to choose from. Each provider has its own strengths and weaknesses, so it is important to compare providers before making a decision.
- Design your products: You can use design software or hire a designer to create your products.
- Catalogue & List your products on the marketplace: Once you have designed your products, you can list them on the marketplace. Be sure to include high-quality images and informative descriptions.
- Market your products: You can use a variety of marketing channels to promote your products, such as social media, email marketing, and paid advertising.
Tips for Success
Here are a few tips for success when selling POD products on marketplaces:
- Focus on high-quality products: Customers are willing to pay for high-quality products, so make sure your products are well-made and look professional.
- Use high-quality images: Images are one of the most important factors in customer decision-making, so make sure your product images are high-quality and clearly show off your products.
- Write informative descriptions: Your product descriptions should be informative and engaging. Be sure to include all of the important details about your products, such as the material, size, and fit.
- Use relevant keywords: When you are listing your products, be sure to use relevant keywords. This will help your products show up in search results when customers are looking for similar products.
- Promote your products: Use social media, email marketing, and paid advertising to promote your products. This will help you reach a wider audience and increase sales.
POD is a great way for the D2C brands to sell custom products on marketplaces like Amazon and Flipkart. By following the tips in this article, you can increase your chances of success and build a profitable POD business.