Direct-to-garment (DTG) printing is a fresh, up to the minute technique, that is gaining popularity among printers – especially among independent small-scale business owners – due to the numerous, high-quality options presented for developing excellent, personalized apparel garments. DTG printing which dates back to the late 1990s employs a specialty inkjet printer to add water-based pigment inks precisely on the garment. The moisture is then absorbed by the threads of the fabric. So basically, it can be thought of as a process similar to printing a document at home but instead of paper make it fabric. The results seem to be incredibly phenomenal projects for which the consumers are going nuts.

Direct-to-garment printing can be a profitable choice if you’re considering modern approaches to apply to your market offerings or just getting started on a customization process. Here are five of the most significant benefits of DTG printing:

Animated, Majorly intricate designs
In comparison to conventional printing techniques, DTG printers can produce vibrant, picturesque results by releasing microscopic particles of ink, leading to greater clarity. These printers often use the entire colour spectrum and can print several colours at once, making them ideal for dynamic patterns or designs with shading and gradients.

On-Demand Printing
DTG printing involves no or very little setup and can produce a multicolour pattern at the flip of a switch. Screen printing, on the other hand, necessitates a significant amount of setup and inserting each colour of ink separately and manually. Since very little time-consuming manual labour is required, a small customized batch that has been ordered can be shipped on the same day or the next. This boosts the consumer service by allowing for a faster delivery period and enables you to charge a “rush-order” fee to increase revenues.

Owing to the minimalistic setup and the function of a “push-to-print” design approach, a significant reduction in operating costs can be achieved which allows the creator to make more profit per order. According to estimated studies, it has been observed that to manufacture a DTG print for light-coloured garments, the average operating cost is around INR 100, while for dark-coloured garments, it’s around ₹ 200. This ensures you can charge better prices and retain more money from the sale than you can for a screen-printing order, for example. You’ll see a profit on your DTG-equipment expenditure in no time if you are doing accordant business.

Opportunities for Small Volume Production
This flexible printer will draw in customers who were previously swayed by high setup costs or minimum orders, from small sports franchises to corporate DTG t-shirts to family gatherings. Small-batch or “one-off” orders are ideal for direct-to-garment printing due to low-cost, efficiency, and high quality.

There are only four basic steps to creating a seamless, personalized fashion DTG print: pre-treat the garment, insert the digital art into your graphics device and change the layout as needed, place the garment on the mould, and print, then heat press and cure one more time. The first couple of attempts will take some practice, but once you’ve progressed over the learning process, the process is clear enough for an individual to do all of the jobs.

Direct-to-garment printing isn’t exactly a substitute for screen printing, despite its growing prevalence. It will, however, supplement your existing market offerings and help you make out further well-rounded programs, and it’s a good starting point for smaller businesses.

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